The two friends since childhood, established the brand due to the lack of contemporary designs to their taste  in the market back then. GUL is all about delicacy, minimalism and timeless styles.

From sourcing the finest textiles, clean tailoring, to creating delicate unique designs, GUL's abayas are ideal for the modern day woman; fashionable yet comfortable. Attenion to detail, elegant designs and high standards of tailoring and fabrics come together to to create a feminine modern styles that remain a classic.