An original blend of tradition, urban style and glamorous sophistication define the brand's collections. Since 2011, the luxury Brazilian manufacturing, Loffie Jewelry, has created Gold plated 18k fine jewelry collections infused with a unique blend of tradition, sophistication and classic design for day and night outfits.
The success of Loffie is defined by the combination of classic forms, bold color and mix of pure semi precious Brazilian stones. The durability of the Gold plated 18k as well is an important note which maintain the customers loyal to the brand. Beauty and quality are main factors . Each piece is designed with precise and ideal for the woman with an exciting, multifaceted life. On 2020 onwards, Al-Raya Invesment has fully acquired loffie jewelry, multi level corporation since 1988 based in Dubai with solid contributions in a number of high profile industries across both the country and international markets, expanding across UAE and GCC retail market. Loffie jewelry, Inspired by the creativity, elegance and confidence. Luxury everyday and anywhere.