Reem Hamed is an Egyptian designer. She’s the founder and creative director of RAMLA, a locally grown footwear brand founded in June 2017, aiming to revive a lost culture and empower women artisans. She developed her passion in the leather industry by completing her masters in Luxury Business at Polymodal, in Florence Italy.
Reem decided to combined her passion for architecture and modern design to create timeless, clean and minimalistic yet uniquely footwear brand named RAMLA, sand in Arabic.
RAMLA is a lifestyle sustainable brand, for women who want modern, practical and one of a kind designs to add a color and spice to a casual outfit.
Our aim is to reinvent the female wardrobe essentials by creating pieces that are made to last with traditional craftsmanship inspired by the Egyptian culture. In every collection, we reveal a new technique and work with different artisans to show the true values that are hidden in Egypt, creating timeless pieces.