Rebel

Rebel is more than a local retail sportswear & athleisure line.
For a long time, rebels have had a bad reputation. Known
as disruptors of society, rebels have been given the side-
eye for years by those who fear change and oppose
progress. But since when have we celebrated conforming
to the standard? After all, history has not been changed by
those who accept the norm, but rather those that reject
convention, and rise above the status quo.
At Rebel, we believe we are the masters of our own
journeys.
Rebel is the product
of knowing we can create a world in which our customers
can finally find the uniquely designed sportswear they are
looking for - sportswear that does not sacrifice comfort for
beauty, and does not compromise ease of wear for style.
And if being a rebel is rejecting this notion that we must
accept what is readily available, or no longer accepting that
we cannot find what we are looking for, then so be it. If
being a rebel means finally acknowledging that we are the
masters of our own journey, then bring it on.
Here's to our Rebellion.