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In April 2012, a photographer, a designer and a filmmaker walked into a small windowless studio, but this is not the opening of a joke. This was the birth of The Loft by the hands of three women: Farah Jouni, Ruba Sidani and Nada Hakeem.

Tirelessly devoted to realizing their vision through building a creative hub, they set together on a journey from their small studio in Jeddah, Saudi Arabia. Setting their sights on providing the best services in photography, design, animation, and social media content development, they made a home of holistic services hub, they set together on a creative journey Jeddah knows and loves.

Today, Wetheloft unlocks the untapped potential within the creative field. We pursue the highest quality service and experience while fostering a unique company culture.


In 2012, we adopted the name The Loft ME, underlining our geographic spectrum in the Middle East.

We adopted values that defined who we are, and restlessly refined our image.Years later, we stand by the same values, and a wider perspective. The momentum of this transformation sparked a change in our name: Wetheloft.

WTL works, too.

Contact Information

WTL is based in Jeddah, Saudi Arabia

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