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Bakry Alkaff owner of Yes Studio

Bakry Alkaff owner of Yes Studio

Yes Studio

Bakry AlKaff

1. What is your brand, when was it established?
Yes studios is an independent underground menswear brand, with the tag line ‘Commit to Something’, established in 2017. It is for men who want modern, functional, considered design. Traditional methods and new techniques merge to form timeless, understated collections.

2. What is the concept and inspiration behind your brand? 
The brand offers reinvented classic and wardrobe essential, we create pieces that are made to last beyond season. The inspiration comes from having positive energy and being confident in what you wear.

3. What differentiates your brand from others in the Middle East?
My contribution towards more sustainable eco-system lays on layering concept; designing layered pieces that they are not bond by seasonality. 
I don’t follow trends or make clothes that fit the market. Season-less pieces that buck the trend for fast-fashion.
4. What’s next for your brand?
To use abandoned clothes for upcycling so the next user can enjoy a fashion piece with a vastly reduce carbon footprint.

5. What does mental health mean to you? 
Mental health is just as important as physical health for me to achieve a healthy, happy and balanced lifestyle. It takes work and commitment. 

6. Have you ever experienced an “attack” of fear, anxiety, panic? How did you cope with it?  
Yes I have. Situations that are out of my control cause me to feel anxiety. The current pace of life causes a lot of us to feel panic and fear. 
‘Cope’ is the wrong word. I ‘deal’ with these episodes by practicing relaxation techniques such as meditation, and breathing techniques.

7. What do you believe is important for anyone to know regarding mental health?
That it is ok to get a consultation or a therapy sessions. I’ve two therapists; Juan and the gym.


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